Visual-pictures/images
- verbal-speaking/say
- Written-Writing words
Advertisements
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LOGOS
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ETHOS
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PATHOS
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Based on logic
They use statics
And facts.
E.G. 90% of people use this product
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Based on character or credibility they use famous people or people we know ‘good’
E.G Beyonce holding shampoo
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Based on emotions/feelings
E.G.a sad child is an advertisement for world vision
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